About Us
AELV.CO is a contemporary jewellery brand that celebrates individuality, confidence, and self-expression. Designed for the modern woman, each piece is thoughtfully handcrafted to become a natural extension of her personal style—timeless enough for everyday wear, yet distinctive enough to make a statement.
Our Fine Jewellery and Artisan Collections are meticulously handcrafted using 925 sterling silver and stainless steel, combining quality craftsmanship with modern, wearable designs. For those seeking something deeply personal, AELV.CO also offers bespoke jewellery crafted in 18K gold upon request, creating meaningful, one-of-a-kind pieces that commemorate life's most treasured moments.
At AELV.CO, we believe jewellery is more than an accessory—it is a reflection of your story, your journey, and the confidence to wear it your way.
Founded by Alverina Wijaya, AELV.CO is a reflection of her passion for craftsmanship, design, and entrepreneurship. She studied Jewellery Design at Raffles Design Institute in Singapore before pursuing Fashion Marketing and Management at ISEM in Paris, where she developed a deep appreciation for timeless design and contemporary fashion. Inspired by the joy of creating, she founded her first jewellery label, Chainless Brain, laying the foundation for what AELV.CO is today.
While growing her business, Alverina spent six years at Apple, where she gained invaluable experience in operations, customer experience, and brand excellence within one of the world's most admired companies. Balancing entrepreneurship with a career in a global multinational broadened her perspective, sharpened her business acumen, and strengthened the vision behind her brand.
In 2019, Chainless Brain evolved into AELV.CO—a new chapter that reflects a more refined identity and commitment to thoughtful craftsmanship. Today, Alverina continues to design and handcraft jewellery that celebrates individuality, creating timeless pieces that empower women to express their own stories with confidence.
